Organic Super CerealsUSDA OrganicKosherBPA FreeFor Babies Ready to Move Beyond Rice Cereal New and Improved: DHA + Choline for healthy eye and brain developmentPre and probiotics - for immunity supportDr. Sears recommended HappyBellies is the first baby cereal with prebiotic + probiotic immune support. It is also the only organic cereal with DHA and Choline for healthy brain development. Happy Bellies is formulated and recommended by Dr. Bob Sears, renowned pediatrician and dad. The HappyBellies difference Organic goodness: All HappyBellies cereals are always USDA-certified organic.Enriched: with DHA for brain and eye development, plus iron, vitamins and minerals essential for baby's growth.Pre and Probiotic protection: Good bacteria specially formulated to help strengthen your baby's digestive system. Dr. Sears agrees: "Baby foods with probiotics are a great way to make sure your baby's system has plenty of "good bowel bugs." The gastrointestinal (GI) tract is the body's largest immune organ. The better you feed baby's GI tract, the better you feed baby's immune system."No pesticides: We support organic farming. No chemical fertilizers or genetically modified organisms (GMOs). Certified organic by California Certified Organic Farmers (CCOF).